“Emotions are inseparable from and a necessary part of cognition. Everything we do, everything we think is tinged with emotion, much of it subconscious. In turn, our emotions change the way we think, and serve as constant guides to appreciate behavior, steering us away from the bad, guiding us toward the good”(cited in [1], p. 7).
If Norman[1] said emotions was an essentially integral part of the cognition, why should we just use the semantic or metaphor for erecting the meaning only to image or form? It goes without saying that they're deeply interpreting activities which need more thinking and reflection. In other words, there are many things about what we learn in use. Also, the new trend lays more stress on memorized information of structure and location to the display that spreads out all over the electronic product. Nowadays, we gain the more feeling of burden than stead by using them.
Remember that when we went to the museum, every plate evidenced ‘don’t touch ’ nearby the art which let us just look in far away distance. However, the products we talk about usability, aesthetics and perception can’t be detached from the acting. Most importantly, the action not just we do, but we make how we feel and know － the expression of emotions bearing on both human communication and products directly. I’m more than sure we should make use of them for design.
Reference:
[1] Norman DA (2004) Emotional design : why we love (or hate) everyday things. Basic books, New York.
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